Young Change Makers Fellowship Programme Evaluation

Final Report

Emily Routh, Dr Damian Hatton, Kelly Crawshaw & Dom Ridout

Emily Routh, Dr Damian Hatton, Kelly Crawshaw & Dom Ridout

Young Change Makers Fellowship Programme Evaluation

Final Report

Emily Routh, Dr Damian Hatton, Kelly Crawshaw & Dom Ridout

Foreword

The Virgin Money Foundation launched in 2015 with a vision of supporting individuals and organisations to create positive, lasting change in their communities. Having resourced youth organisations to support young people to take the lead in creating change and, having seen the power of young people to be the change makers in their community, in 2019 we decided to take the plunge and create a programme that directly funded young people. Working with Northern Soul, National Lottery Community Fund and a steering group of young people, the concept for the Young Change Makers programme was formed.

Through this initiative, we have learnt a great deal about the attributes of a change maker, the support that can help them and their initiative flourish and the great benefits in backing young people early on in their leadership journey. We have learnt that whilst funding is a vital part of the equation, supporting leadership development, fostering personal resilience and providing the opportunities for new relationships between social entrepreneurs to grow are also key. By sharing our learning, our hope is that others will be inspired to back young leaders of social change through a range of initiatives that allow their ideas to grow and create lasting change in local communities and beyond.

Nancy Doyle-Hall
Executive Director - Virgin Money Foundation

Foreword

The Virgin Money Foundation launched in 2015 with a vision of supporting individuals and organisations to create positive, lasting change in their communities. Having resourced youth organisations to support young people to take the lead in creating change and, having seen the power of young people to be the change makers in their community, in 2019 we decided to take the plunge and create a programme that directly funded young people. Working with Northern Soul, National Lottery Community Fund and a steering group of young people, the concept for the Young Change Makers programme was formed.

Through this initiative, we have learnt a great deal about the attributes of a change maker, the support that can help them and their initiative flourish and the great benefits in backing young people early on in their leadership journey. We have learnt that whilst funding is a vital part of the equation, supporting leadership development, fostering personal resilience and providing the opportunities for new relationships between social entrepreneurs to grow are also key. By sharing our learning, our hope is that others will be inspired to back young leaders of social change through a range of initiatives that allow their ideas to grow and create lasting change in local communities and beyond.

Nancy Doyle-Hall
Executive Director - Virgin Money Foundation

Why invest in young change makers?

Why invest in young change makers?

Why invest in young change makers?

Why invest in young change makers?

The Need

The idea for the programme was built on the premise that in our communities, there are many social issues that seem impossible to fix, and often they don't get the focus or funding they deserve.
Through their work, the Virgin Money Foundation and Northern Soul have met young activists with the talent and drive to tackle these issues head-on.
For this activism to result in effective initiatives that are implemented in the places where they are most needed, support, resource and skills need to be invested directly to the young people who have the potential to be change makers in society.

What makes a young change maker?

What makes a young change maker?

What makes a young change maker?

These are the qualities that evaluation respondents felt to be important for a young Change Maker to be successful in their communities.

These are the qualities that evaluation respondents felt to be important for a young Change Maker to be successful in their communities.

These are the qualities that evaluation respondents felt to be important for a young Change Maker to be successful in their communities.

Embeddedness in their local community
Connectedness to where they are from
A drive or desire to create change that outweighs everything else
A strong vision / a visionary
Adherence to the Foundation’s charitable objectives
Insight – ability to see what needs to change in their local community
Deeply compassionate, empathetic and sensitive
Ambition
Leadership traits and the ability to work collaboratively

Key attributes of a young Change Maker

Embeddedness in their local community
Connectedness to where they are from
A drive or desire to create change that outweighs everything else
A strong vision / a visionary
Adherence to the Foundation’s charitable objectives
Insight – ability to see what needs to change in their local community
Deeply compassionate, empathetic and sensitive
Ambition
Leadership traits and the ability to work collaboratively

Key attributes of a young Change Maker

Young Change Makers Fellowship

Young Change Makers Fellowship

Young Change Makers Fellowship

Young Change Makers Fellowship

Background

The young Change Makers Fellowship programme invests in and supports young people who have the potential to create change in their local communities – ‘young Change Makers’.

It is a pilot partnership programme from Virgin Money Foundation, The National Lottery Community Fund, Northern Soul and the Foundation’s Youth Advisors.

The six month programme provided leadership development and a grant of up to £10,000 to each young person, who were based in the areas of highest statistical deprivation in the North of England. Over the two years, 20 young people were supported through the fellowship.

How it works

Through the programme, the young Change Makers receive:

A grant of up to £10,000, paid monthly over a period of six months to give young people time to develop and launch their idea

A travel bursary to cover the cost of up to four weeks travel to research other community driven projects in the UK or abroad

Access to a supportive peer group of exceptional young people committed to creating change

Opportunities to meet social entrepreneurs who have created successful initiatives that drive change

Introductions to other organisations that can help after they have completed the programme

The Evaluation

The Evaluation

The Evaluation

The Evaluation

Approach

inFocus Consulting was appointed to evaluate the programme and adopted a theory-based approach to the evaluation.
The objectives of the evaluation were to: learn about what has and has not worked; identify and make recommendations; and learn about how best to support young people to create change.
The final report is based on the findings from 13 responses to an online survey completed by the young Change Makers, 21 interviews with different stakeholders and data collected from cohort 2 of the young Change Makers as part of their residential.
The report presents findings from across the two years of implementing the young Change Makers Fellowship programme and makes recommendations to support any future iterations of the programme, and to support the development of the Virgin Money Foundation as a funder and other similar funders within the youth sector. 

Focus of the evaluation

Focus of the evaluation

The evaluation stakeholders decided to prioritise the following outcomes and assumptions, which were then reported on in the evaluation:

The evaluation stakeholders decided to prioritise the following outcomes and assumptions, which were then reported on in the evaluation:

Outcomes

switch outcomes pathways
Young Change Makers and their social change initiatives
The youth development and community development sector
Young Change Makers are supported to tackle the individual barriers they face to create change in their local communities.
Young Change Makers set up or strengthen their own organisations, such as access further funding, or to scale-up initiatives to create change in their local communities. 
The young Change Makers network with other young Change Makers, social entrepreneurs and staff at VMF and Northern Soul.
Young Change Makers successfully tackle the barriers they face to create change in their local communities.
The young person Change Maker model is proved or disproved and the programme’s stakeholders use the evidence to alter their initiatives accordingly.
switch outcomes pathways
Young Change Makers and their social change initiatives
The youth development and community development sector
Young Change Makers are supported to tackle the individual barriers they face to create change in their local communities.
Young Change Makers set up or strengthen their own organisations, such as access further funding, or to scale-up initiatives to create change in their local communities. 
The young Change Makers network with other young Change Makers, social entrepreneurs and staff at VMF and Northern Soul.
Young Change Makers successfully tackle the barriers they face to create change in their local communities.
The young person Change Maker model is proved or disproved and the programme’s stakeholders use the evidence to alter their initiatives accordingly.

Young Change Makers and their social change initiatives

switch outcomes pathways
The youth development and community development sector
The young Change Makers network with other young Change Makers, social entrepreneurs and staff at VMF and Northern Soul.
Young Change Makers successfully tackle the barriers they face to create change in their local communities.
The young person Change Maker model is proved or disproved and the programme’s stakeholders use the evidence to alter their initiatives accordingly.
Young Change Makers are supported to tackle the individual barriers they face to create change in their local communities.
Young Change Makers set up or strengthen their own organisations, such as access further funding, or to scale-up initiatives to create change in their local communities. 

Young Change Makers and their social change initiatives

switch outcomes pathways
The youth development and community development sector
The young Change Makers network with other young Change Makers, social entrepreneurs and staff at VMF and Northern Soul.
Young Change Makers successfully tackle the barriers they face to create change in their local communities.
The young person Change Maker model is proved or disproved and the programme’s stakeholders use the evidence to alter their initiatives accordingly.
Young Change Makers are supported to tackle the individual barriers they face to create change in their local communities.
Young Change Makers set up or strengthen their own organisations, such as access further funding, or to scale-up initiatives to create change in their local communities. 

Outcomes Pathways

Young Change Makers and their social change initiatives

The youth development and community development sector
switch pathways
Young Change Makers are supported to tackle the individual barriers they face to create change in their local communities.
Young Change Makers set up or strengthen their own organisations, such as access further funding, or to scale-up initiatives to create change in their local communities. 
The young Change Makers network with other young Change Makers, social entrepreneurs and staff at VMF and Northern Soul.
Young Change Makers successfully tackle the barriers they face to create change in their local communities.
The young person Change Maker model is proved or disproved and the programme’s stakeholders use the evidence to alter their initiatives accordingly.

Assumptions

Partnerships with social entrepreneurs and organisations working in other contexts are found.
Young Change Makers are able to fulfil equally autonomous roles, alongside other school / work / caring responsibilities. 
Any negative consequences that the young Change Makers experience through being involved in the programme, such as stress, is adequately mitigated against or dealt with through the programme through the support structures in place.
The young Change Makers will want to continue on their pathway to create change following their involvement in the programme.
Platforms are provided for the young Change Makers' initiatives to be recognised and supported.
The young Change Makers have a good understanding of the time commitment required to engage in the programme.
The young Change Makers have the desire, vision and commitment to drive change in their local communities.
Partnerships with social entrepreneurs and organisations working in other contexts are found.
Young Change Makers are able to fulfil equally autonomous roles, alongside other school / work / caring responsibilities. 
Any negative consequences that the young Change Makers experience through being involved in the programme, such as stress, is adequately mitigated against or dealt with through the programme through the support structures in place.
The young Change Makers will want to continue on their pathway to create change following their involvement in the programme.
Platforms are provided for the young Change Makers' initiatives to be recognised and supported.
The young Change Makers have a good understanding of the time commitment required to engage in the programme.
The young Change Makers have the desire, vision and commitment to drive change in their local communities.
Partnerships with social entrepreneurs and organisations working in other contexts are found.
Young Change Makers are able to fulfil equally autonomous roles, alongside other school / work / caring responsibilities. 
The young Change Makers have a good understanding of the time commitment required to engage in the programme.
Any negative consequences that the young Change Makers experience through being involved in the programme, such as stress, is adequately mitigated against or dealt with through the programme through the support structures in place.
The young Change Makers have the desire, vision and commitment to drive change in their local communities.
The young Change Makers will want to continue on their pathway to create change following their involvement in the programme.
Platforms are provided for the young Change Makers' initiatives to be recognised and supported.
Partnerships with social entrepreneurs and organisations working in other contexts are found.
Young Change Makers are able to fulfil equally autonomous roles, alongside other school / work / caring responsibilities. 
The young Change Makers have a good understanding of the time commitment required to engage in the programme.
Any negative consequences that the young Change Makers experience through being involved in the programme, such as stress, is adequately mitigated against or dealt with through the programme through the support structures in place.
The young Change Makers have the desire, vision and commitment to drive change in their local communities.
The young Change Makers will want to continue on their pathway to create change following their involvement in the programme.
Platforms are provided for the young Change Makers' initiatives to be recognised and supported.
Partnerships with social entrepreneurs and organisations working in other contexts are found.
Young Change Makers are able to fulfil equally autonomous roles, alongside other school / work / caring responsibilities. 
Any negative consequences that the young Change Makers experience through being involved in the programme, such as stress, is adequately mitigated against or dealt with through the programme through the support structures in place.
Platforms are provided for the young Change Makers' initiatives to be recognised and supported.
The young Change Makers will want to continue on their pathway to create change following their involvement in the programme.
The young Change Makers have a good understanding of the time commitment required to engage in the programme.
The young Change Makers have the desire, vision and commitment to drive change in their local communities.

Findings

Findings

Findings

Findings

Creating Positive Change

The evaluation of the Change Makers programme has found that directly supporting young people has enabled them to create (self reported) positive change in their communities.

The majority of the young Change Makers (11 out of 13) stated that the programme has enabled them to accelerate positive change in their local communities. Several (4 of 7) young Change Makers felt that the most significant change for them was an increase in their self-belief.

Has the programme enabled you to accelerate positive change in your local community?

Yes, absolutely!
Yes, partially
Not sure
Each circle represents one respondent. No respondents selected either of the two remaining options: 'No, not really' and 'No, not at all'

Has the programme enabled you to accelerate positive change in your local community?

Yes, absolutely!
Yes, partially
Not sure
Each circle represents one respondent. No respondents selected either of the two remaining options: 'No, not really' and 'No, not at all'

Has the programme enabled you to accelerate positive change in your local community?

Yes, absolutely!
Yes, partially
Not sure
Each circle represents one respondent. No respondents selected either of the two remaining options: 'No, not really' and 'No, not at all'

The programme financially enabled me to lay a foundation for change and solidify plans for the organisations’ future... Now, I am confident to continue on, knowing what I am doing and how to get there.

The programme has provided fabulous opportunities and allowed me to develop as an entrepreneur.

Making Connections

Making Connections

The programme has enabled the young Change Makers to make many connections with others.

The programme has enabled the young Change Makers to make many connections with others.

Strong relationships
Medium strength relationships
Weak relationships
VMF Staff
Myself
7
Northern Soul Staff
O161 Project MCA
3
Cohort 1 Change Makers
Matthew Gordon
USA PEP- Josh
2
Method Team
Claire - Roots Programme
Ingenevity (University of Nottingham)
3
Fellow Cohort 2 Change Makers
Berlin BIWOC
Andy Fishburn - Virgin Start Up
2
Hatch Enterprise UK
Black Equity Organisation - The Phoenix Way
Moesha Ezeala BF
Young Foundation
Sheffield Hallam University
2
Big Change
The Old Coal Yard Staff
Young Women's Film Academy
Philip Bridges - VR/Mental Health
Alanna River Coaching
Nuffield Health
Seaton Delaval Hall Staff
Santander Universities

#

Number of people who cited the connection when more than one.
Strong relationships
Medium strength relationships
Weak relationships
VMF Staff
Myself
7
Northern Soul Staff
O161 Project MCA
3
Cohort 1 Change Makers
Matthew Gordon
USA PEP- Josh
2
Method Team
Claire - Roots Programme
Ingenevity (University of Nottingham)
3
Fellow Cohort 2 Change Makers
Berlin BIWOC
Andy Fishburn - Virgin Start Up
2
Hatch Enterprise UK
Black Equity Organisation - The Phoenix Way
Moesha Ezeala BF
Young Foundation
Sheffield Hallam University
2
Big Change
The Old Coal Yard Staff
Young Women's Film Academy
Philip Bridges - VR/Mental Health
Alanna River Coaching
Nuffield Health
Seaton Delaval Hall Staff
Santander Universities

#

Number of people who cited the connection when more than one.
Young Change Maker
Young Change Maker
Young Change Maker

#

Number of people who cited the connection when more than one.
Strong relationship
Medium strength relationship
Weak relationship

#

Number of people who cited the connection when more than one.
Strong relationship
Medium strength relationship
Weak relationship

#

Number of people who cited the connection when more than one.
Strong relationship
Medium strength relationship
Weak relationship

What went well?

What went well?

What went well?

What went well?

Most valued elements of the programme for the second round of grantees

The most valued elements of the programme for the second round of grantees were the in-person learning days. At these learning days, the young people could learn from each other and build connections. This resulted in strong bonds being formed amongst the group.

The grant funding was also very much seen as valuable for the second round of grantees. The young Change Makers from both rounds were generally positive about how the flexible, needs-based support enabled them to achieve their goals. This needs-based support included providing co-working spaces / financial support for an office, a counsellor and a chaperone for international travel.

All six Change Makers from cohort 2 who responded to the question stated that they would rate their travel experience 10 out of 10.

In-person monthly learning days
Grant funding
Travel bursary
Flexible, needs-based support e.g. provided with a coach / life coach / counsellor
Access to a peer group
Online masterclass with external speakers
Mentor group
Method group
Marketing of the Change Makers' initiatives and access to events
21
18
17
14
14
7
3
3
In-person monthly learning days
Grant funding
Travel bursary
Flexible, needs-based support
Access to a peer group
Online masterclass with external speakers
Mentor group
Method group
Marketing of the Change Makers' initiatives and access to events
21
18
17
14
14
7
3
3
7 young Change Makers at a residential were each given 14 stickers and asked to vote on the element of the programme that they felt was working best for them. They could use as many stickers as they liked on a given category.
7 young Change Makers at a residential were each given 14 stickers and asked to vote on the element of the programme that they felt was working best for them. They could use as many stickers as they liked on a given category.
In-person monthly learning days
Grant funding
Travel bursary
Flexible, needs-based support e.g. provided with a coach / life coach / counsellor
Access to a peer group
Online masterclass with external speakers
Mentor group
Method group
Marketing of the Change Makers' initiatives and access to events
21
18
17
14
14
7
3
3
7 young Change Makers at a residential were each given 14 stickers and asked to vote on the element of the programme that they felt was working best for them. They could use as many stickers as they liked on a given category.

I‘ve realised I learn better when I’m actually there talking to someone.

The people I met during my travels literally changed my perspective on life and my direction as a changemaker. Northern Soul were absolutely brilliant in supporting me… A life changing experience I’ll never forget.

The amount of learning I've done here is tenfold to the qualification that I've just gotten from two years at college.

Do you feel that your involvement in the programme has strengthened your organisation / initiative to transform your local community?

Yes, absolutely!
Yes, partially
Not sure
Each circle represents one respondent. No respondents selected either of the two remaining options: 'No, not really' and 'No, not at all'

Do you feel that your involvement in the programme has strengthened your organisation / initiative to transform your local community?

Yes, absolutely!
Yes, partially
Not sure
Each circle represents one respondent. No respondents selected either of the two remaining options: 'No, not really' and 'No, not at all'

Whilst the majority of the first round of grantees had already set up their own organisations prior to their enrolment in the programme, the majority of the second round had not, and the programme enabled them to do so.

The majority of the young Change Makers surveyed felt that their involvement in the programme had strengthened their organisation / initiative to transform their local community.

I have… developed and extended my offer, reaching out to different vulnerable children and young people and schools; made important connections with other organisations, and; am writing a joint funding bid with a charity for disabled children .

When the grantees from the first round were recently asked whether they are still working on creating social impact, all 9 of them stated that they were. Some examples are as follows:

Two Change Makers secured £25,000 each from Big Change to continue to grow their initiatives

'Against the Odds’, established by a young Change Maker, is now partnering with the 'Anthony Walker Foundation’

'Northern Fortress Films' have launched ‘We’re Rolling’ – a filmmaking challenge for young people in Bradford, in partnership with 'SkillsHouse’

'Northern Muslim Women', established by a young Change Maker, is partnering with the charity 'RECLAIM' on a year-long programme called ‘Muslim Girls Finding Power’

One Change Maker has launched the mental health app, 'Urbackup,' for veterans, which was developed pro bono by Durham University

Another Change Maker, working very locally across a few streets, has connected with two other local organisations, bringing staffing and funding to put on more events to improve residents’ wellbeing. 

What didn't go well?

What didn't go well?

What didn't go well?

What didn't go well?

The young Change Makers generally agreed that there wasn’t much media coverage of their initiatives provided through the programme. The young Change Makers would have appreciated a structured marketing and communications plan, which might have included podcasts, Tweets and being linked to the Virgin Money and Virgin Money Foundation brand.

Young Change Makers who are at the start of developing their ideas need guidance from their mentors and structure to meetings. The evaluation found that meetings with their mentors and method groups worked better for the first round of grantees, perhaps because these grantees’ initiatives were already more developed, so they were able to lead the discussions and get what they needed from them.

Other challenges that the young Change Makers cited as a result of their involvement in the programme included: A reduction in wellbeing due to the pressure of the programme; higher time commitment than anticipated, and; high levels of burn out. To some extent, this was anticipated by the Virgin Money Foundation and Northern Soul, and was the reason for the focus on pastoral support as a strong feature of the programme.

I felt like it was very surface level kind of what they covered. And I feel like the marketing behind it could have been so powerful and kind of lifting us as Change Makers and using that platform over the last six months, but it felt like there was like a touch point at the start, and then probably something at the end. And it's like in the middle, they haven't really checked in with us to see how things are progressing.

As Change Makers, you forget to ask that you need a bit of help and support and, you know, it becomes a bit alien to do such thing.

Comparison to Other Similar Programmes

Comparison to Other Similar Programmes

Comparison to Other Similar Programmes

Comparison to Other Similar Programmes

As part of the evaluation, the Virgin Money Foundation was interested in comparing the programme with other, similar programmes that invest in young community leaders. Just two other suitable programmes were found for this comparison:

As part of the evaluation, the Virgin Money Foundation was interested in comparing the programme with other, similar programmes that invest in young community leaders. Just two other suitable programmes were found for this comparison:

The Winston Churchill Memorial Trust’s Churchill Fellowship

The Blagrave Trust’s Challenge and Change Programme

Lessons learnt from across the three programmes included:

How to support the young community leaders - allocating small pots of unrestricted funds was found to be useful in meeting emergent needs and providing flexible support. Co-designing the success of the programme with the young community leaders was also found to be beneficial.

The management of risks - by using the advice of charity lawyers to develop risk mitigation measures, rolling out safeguarding training for the young people and dealing with risks as they arose.

Building the relationship and trust with the young community leaders - balancing both the management of risks with an adaptable model to support the individual young people, as they require.

Recommendations for other young community leadership programmes

Recommendations for other young community leadership programmes

Recommendations for other young community leadership programmes

Recommendations for other young community leadership programmes

1

Set clear expectations about how the funds will be provided: Funders should consider how to manage the risks of investing in individual young leaders, whilst also fostering a sense of trust between the two parties.

2

Offer individualised, pastoral support, as this can be key to the success of a programme that invests in young community leaders. The young Change Makers supported through this programme were generally positive about how the flexible, needs-based support enabled them to achieve their goals.

3

Ensure that the young leaders have structures in place to allow them to connect with their peers. This is because of the value of peer-to-peer learning, idea exchange and the sense of solidarity for young leaders, who may sometimes feel like they are alone in their quest to affect change.

4

Include as much face-to-face time as possible. In the post-Covid-19 era, remote working has become the norm, but it must not be forgotten that remote communication and connection is not as effective as face-to-face working.

5

Consider involving previous young leaders or other young people as ‘mentors’, who would have ’lived experience’ and may connect more with the young person grantees.

6

Facilitate alumni network meetings and informal meet-ups, so that past young leaders can connect and attend open training workshops through the programme.

7

Invest in marketing of the youth-led initiatives. This would promote the value of the programme, as well as increase the visibility of the young persons’ initiatives, which could lead to further networking, collaboration and funding opportunities for them.

8

Signpost the young leaders to funding opportunities and link them up to potential funders, which would increase the sustainability of the programme outcomes.

9

Establish participatory Monitoring, Evaluation and Learning (MEL) from the outset of the programme. This would help to set expectations and enhance the appropriateness of ongoing MEL, as well as build the young community leaders’ capacity in the MEL of their initiatives.

10

Develop common outcomes and indicators for programmes that invest in young community leaders. This would enable Programme Managers to more effectively monitor and evaluate their programmes, as well as enable a better comparison to be made between different programmes that directly invest in young leaders.

Conclusion

Conclusion

Conclusion

Conclusion

The programme has demonstrated that empowering, supporting and developing young Change Makers can accelerate and support a range of positive changes in local communities across Northern England when funded in a way that nurtures and supports young people and their aspirations.

The vast majority of the young Change Makers were empowered through the programme to create positive change in their local communities. The young Change Makers experienced a number of positive developments and improved personal capabilities as a result of being involved in the programme. For example, several Change Makers stressed an increase in their self-belief and confidence to facilitate community change, now and in the future. Others highlighted how the network they had formed, and the friendships they had made, created a motivating and supportive framework for change around them. For some, this led to the simple, but reinforcing insight that there are others that also care about what happens in their community. Overall, the sum of the personal developments that the young Change Makers experienced, along with their newly acquired skills, is deemed highly likely through this evaluation, to have contributed to an acceleration of positive change in their local communities.

The programme financially enabled me to lay a foundation for change and solidify plans for the organisations’ future... Now, I am confident to continue on, knowing what I am doing and how to get there.

Evaluation and report by

Evaluation and report by

Evaluation and report by